Time for a summer branding pit stop?

Whilst the summer months can be a little quieter for some business sectors, it can provide the ideal opportunity to make changes to your brand, effectively bringing it in for a pit-stop, enabling your positioning and communications to be right on target for the last two quarters of the year. A good idea to start, is just to look at your visual communications, quite literally - lay it all out on a table, including a print out of your website, and try to look for any signs of drift, any areas in need of attention. It is a good discipline to get into in general, but if you are in a position to make some improvements, this point in the year is an ideal time to get to work. The other question to ask is, what new ideas can we generate? Ask your staff for a few ideas, it may be a surprise to hear some of the great things that can be thought up. The next stage is action, start immediately getting the things done and implemented. Come back after the summer with new tyres, a full tank and no more stops needed...Oh yes, the racing metaphors are because it's obviously the British Grand Prix this weekend, apologies if you're not a racing fan.