Wednesday, 29 July 2009

The value of exhibitions

When you have planned to exhibit, it can often seem like a groundrush as you get nearer to the event and realise that you only have a number of days to get everything ready, produced, insured and powered up on the stand. There is nothing worse than getting it wrong and having to repair things on the day, usually with an overactive cheque book and your neighbouring exhibitors looking over at your several square metres of bareness with knowing amusement. Planning is essential, and from a creative point of view, getting the one strong message across can give you a real benefit, and you only have that one window of opportunity to get it right. With early planning and a strong creative message, innovation in how you display products and services, exhibitions can be great at raising your profile and give a big boost to incoming leads. Think colour, think light and don't be afraid to explore more abstract ways of bringing your products to life. It is the one marketing tool that gives you this opportunity to exercise your brand in new creative approaches that create interest and give your stand that wow factor. There's nothing better than fielding appreciative comments from all who visit, and getting loads of leads to work on when you get back.

Tuesday, 21 July 2009

Busy times..

We are well and truly into the holiday season, which for a design agency can be a quiet time but happily not for us this year. That's not to say we don't have capacity for alot more so keep it coming...

Tuesday, 7 July 2009

Sunday, 5 July 2009

Need marketing advice? - visit our micro-site

Celsian Marketing is our separate sister company that deals with marketing consultancy enquiries that are more marketing, rather than design related. Check it out! http://www.marketing-consultant-uk.com/

Saturday, 4 July 2009

Thinkbox ad.



A great ad for Thinkbox, featuring sounds from other great ads (please note, we are showing this ad only because we like it! We had absolutely nothing to do with this, or any other ads we feature on our blog, unless stated - just to make that clear).

We're on Twitter too...

Check out our twitter page at www.twitter.com/applecreate

Thursday, 2 July 2009

Are you suffering from marketing VPL?

(Visible Promotional Lapse) No, it's nothing to do with pants... More to do with you simply stopping marketing to the point where both existing and prospective clients think you may have stopped trading altogether. Marketing VPL can be an embarrassing condition, but is easily treated with an appointment at your local design practitioner. such as ourselves may we suggest!