Sunday, 7 June 2009

MVLB - Marketing on a Very Low Budget.

When it's tight, you can probably still squeeze out a few small initiatives, but what about when it's really, really tight? Rather than face total marketing paralysis, you can try thinking up, and actioning, small ideas to get your marketing out of flat line and back into a normal sinus rhythm. It is always a good idea to speak with your agency in these times, as we are experts in creating something half reasonable, from very little. MVLB is about dipping into the expanse of your imagination and getting new ideas. Not without a little money being needed, but also about maximising leverage, creating disproportionate results from your tiny investment. Main tools: phone, letter and piggybacking/ sharing opportunities with others who are in the same predicament.

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