We have recently designed a new company logo and stationery for AL Consulting, the company, based in Aughton, Lancaster, provides strategic business consultancy for clients, ranging from corporate level defence clients, right through to SME's which is a growing area of business revenue for the company. The logo is based upon an 'Inukshuk'(pronounced 'in-ook-shook'). From the Canadian arctic, in the Inuit language Inuktitut, inukshuk means "likeness of a person" hence the shape of the rocks. The rocks are used as a directional guide across frozen arctic wastes, so they are a very appropriate metaphor for a business consultancy.
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