Summer Colours.

When thinking of new brochures, mailings and emailers, it's a good idea to consider the colours and maybe use the excuse of a new marketing initiative to explore lesser used colours within your brand's palette, or maybe adding new colours.

Colour is great for creating new associations and tapping into the prevailing public uplift in mood that comes with the changing seasons, so with a summer colour scheme, it may be yellows, fresh greens and blues, then just adjust your messaging to suit the style of the design theme, add a nice recycled stock for tactile appeal. It can equate to impact and response, so there are serious results to be gained, just by thinking about how the use of colour can be leveraged in your campaigns.