Public relations, better value than advertising?

In times of competing media channels and the fragmentation of TV and printed channels, PR can be a very valuable marketing tool. Advertising, whilst very beneficial for the promotion of some products and services, can be less effective for a drip effect of constantly putting your name forward at a time and place where the audience is receptive and absorbs the information as an item of 'news' as opposed to an ad that is designed to promote and convert enquiries. PR is a relatively gentle medium as it is more informative and it is the cumulative effect of PR that makes it effective over a longer term. If you think PR could work for you, give us a call anytime to discuss.